On April 29, Guangzhou Liyi Technological Innovation and Investment Co., Ltd., A wholly-owned subsidiary of Liby Group, and Shanghai Baozun E-commerce Co., Ltd. signed a strategic cooperation agreement in Shanghai in respect of establishing Baoli Company. Both explore operation and popularization of daily chemical products and FMCG through online channel and devote to building a domestic leading e-commerce and digital popularization platform for daily chemical and FMCG industries. Qiu Wenbin, CEO of Baozun E-commerce, Lv Bin, CFO of Baozun E-commerce, Chen Zebin, President of Liby Group, and Chen Danna, President of Guangzhou Liyi Technological Innovation and Investment Co., Ltd., attended the opening ceremony.
(From left to right: Xie Qunchao, General Manager of Strategy and Customer Service Department of Baozun Group, Li Meng, CIO of Baozun Group, Lv Bin, CFO of Baozun Group, Qiu Wenbin, CEO of Baozun Group, Chen Zebin, President of Liby Group, Chen Danna, President of Guangzhou Liyi Technological Innovation and Investment Co., Ltd., and Chen Zhanxiong, Vice President of Liby Group)
In recent years, more and more traditional industries have embraced Internet and the daily chemical industry has also ushered in new development opportunities. As the generations after 80s and 90s become main consumers, the daily chemical industry has been influenced by Internet from the aspects of brand, R&D, manufacture, product and channel, and been integrated into Internet increasingly. Especially in marketing channel, the emergence of such new retail concepts as new retail, smart retail and boundless retail has provided the daily chemical industry access to a new era featuring online and offline integration. Marching into digital marketing and seizing the initiative in the upcoming retail revolution become a new direction of daily chemical brand strategy upgrading.
As a leading daily chemical enterprise in China, Liby Group initiated “1+2 green consumption ecology +” in the end of 2018. Through building multi-brand combination, brand influence and supply chain platform and channel platform, the Group has transformed the business mode from traditional manufacturing enterprise and brand owner to open platform-based brand service enterprise and fulfilled comprehensive digital management and sustainable development. As traditional industries tend to be networked presently, Liby Group has built a channel platform for online and offline omni-channel distribution and terminal dynamic sales solution and emphatically arranged operation and popularization of online channel.
Liby Group and Baozun have discovered more deep service opportunities during this course. Being a leading e-commerce service provider in China, Baozun offers service to more than 180 international and domestic famous brands and possesses professional technical operation and marketing team and abundant platform resources. Through the establishment of Baoli Company, Liby Group has combined industrial advantages, brand endorsement and rich experience in the daily chemical industry with technical service, store operation, digital marketing, supply chain logistics and customer service of Baozun and built a domestic advanced e-commerce operation and popularization platform of daily chemical and FMCG industries.
Chen Zebin, President of Liby Group
Chen Zebin, President of Liby Group, pointed out that China has the fastest growth of digital marketing, and Internet and digitalization will give new vitality to the daily chemical industry. Liby Group establishes a whole-chain all-dimension digital analysis and decision-making model based on “1+2 green consumption ecology +” strategy and by virtue of new channel, new marketing and new business model. Cooperation with Baozun will offer whole-chain online operation and popularization service to Liby Group and daily chemical and FMCG industries, generating new development opportunities for the industry.
Qiu Wenbin, CEO of Shanghai Baozun E-commerce Co., Ltd.
In the opinion of Qiu Wenbin, CEO of Shanghai Baozun E-commerce Co., Ltd., cooperation with Liby Group will turn a new page in the FMCG industry. Based on rich operating experience and strong storage logistics capacity and continuously driven by IT technology and digital marketing, Baozun will, accelerate omni-channel service operation of Baoli Company and explore omni-channel operation and service for Liby and more customers of China’s daily chemical and FMCG industries. Lv Bin, CFO of Shanghai Baozun E-commerce Co., Ltd., said that Baoli will focus on daily chemical and FMCG industries, provide daily chemical and FMCG brands with integrated service of online channels and explore new profit opportunities.
Chen Danna, President of Guangzhou Liyi Technological Innovation and Investment Co., Ltd.
In the opinion of Chen Danna, President of Guangzhou Liyi Technological Innovation and Investment Co., Ltd., the strategic cooperation represents the joint exploration, between leading daily chemical enterprises and e-commerce elites, of an omni-channel operation mode with incomparable scale advantage and business model in China, “Liby Group and Baozun will combine advantages of online and offline channels with deep insight and operating experience in daily chemical and FMCG industries, energize more enterprises, achieve more accurate marketing and sales, with high efficiency and low cost.”
In future, Liby Group and Baozun will deepen resource sharing and advantage complementation, jointly boost online operation and popularization ability of Baoli and satisfy the need of daily chemical and FMCG industries for whole-chain operation and popularization service.
